Facebook will now introduce autoplay video ads inside MessengerJune 20 (AZINS) Facebook will start rolling out autoplaying video ads on Messenger. At the moment, ads are rolling out to a small group of users and will have a global release soon.

Facebook said in a statement provided to Quartz, “We will be rolling out video ads gradually and thoughtfully. People that use Messenger each month are our top priority and they will remain in control of their experience.” People on Facebook will be able to “remain in control of their experience”.

However, users will not be able to opt out of Messenger ads completely. They will be able to hide a given ad, report it, or manage targeting preferences, similar to the other apps by the company.

Recently, Facebook said that it is offering a series of new formats for its online video platform including interactive game shows, quizzes and polls. The new formats will be available to those creating video content on the social network, which is searching for a niche to compete against rivals ranging from Netflix to Google-owned YouTube.

One of the features from Facebook will allow interactivity, which could be used for live game shows or challenges which offer cash prizes. "We believe that watching video doesn't have to be passive, and that many types of traditional entertainment formats -- from game shows to reality TV to scripted content -- can be reinvented to be community-centric," said a statement from Facebook's entertainment partnerships team.

Facebook, which has already begun offering original video content, said it already has partners for the new format. One show, "Outside Your Bubble" by BuzzFeed News, will challenge contestants to "step outside their bubble" to guess what people from different social media groups are thinking. Facebook earlier this month announced its first original news shows for the social network with a variety of partners including CNN, Fox News, ABC News and Univision. Facebook is offering a combination of professionally produced shows as well as user videos to compete against its rivals.