Mukesh Ambani has ventured into a new market with a Rs 10 product. This time, the billionaire's Reliance has entered the sports drink market. Reliance Consumer Products Limited (RCPL) has launched 'Spinner', a new sports drink co-created with cricket icon Muttiah Muralitharan, priced at Rs 10 in India. The Ambani-led company said that the product will lead the movement in creating a sports beverage category of up to USD 1 billion in the next 3 years.

"Spinner is designed for every Indian including fitness enthusiasts, and anyone in need of a quick, effective hydration solution. Whether powering through a workout at the gym or out on the field playing your favourite sport, Spinner is the perfect companion to replenish lost fluids and electrolytes," the company said in a statement.

Talking about the product, cricket legend Muralitharan said, “I am thrilled to be a part of this exciting venture with Reliance Consumer Products. As an athlete, I know how important hydration is, especially when you're on the move or playing a sport. Spinner is a game-changer that will empower every Indian to stay hydrated and active, no matter where they are or what they’re doing."

Source : DNA India