Facebook's new feature will soon tell you how much time you are wasting on FacebookJune 24 (AZINS) Facebook now has plans to introduce a new feature called ‘Your time on Facebook’ which will tell users how much time they spend on the social media per day in a week platform along with an average time spent per day as well.

In conversation with TechCrunch, the company confirmed the development and said, “We’re always working on new ways to help make sure people’s time on Facebook is time well spent.”

The new feature will offer users the ability to set a daily time limit as well as a link to manage their Facebook notifications. It will show the tally of how much time you spent on the Facebook app on your phone on each of the last seven days, and your average time spent per day.

Apart from Facebook, Apple and Google have already rolled out features to keep a tab on the time people spent on their computers and smartphones.

Facebook will also start rolling out autoplaying video ads on Messenger. At the moment, ads are rolling out to a small group of users and will have a global release soon. Facebook said in a statement provided to Quartz, “We will be rolling out video ads gradually and thoughtfully. People that use Messenger each month are our top priority and they will remain in control of their experience.” People on Facebook will be able to “remain in control of their experience”.

However, users will not be able to opt out of Messenger ads completely. They will be able to hide a given ad, report it, or manage targeting preferences, similar to the other apps by the company.

Recently, Facebook said that it is offering a series of new formats for its online video platform including interactive game shows, quizzes and polls. The new formats will be available to those creating video content on the social network, which is searching for a niche to compete against rivals ranging from Netflix to Google-owned YouTube.