Gen-Z Yellow is the colour of this seasonJuly 9 (AZINS) It’s bright, bold and a perfect antidote to beat the monsoon blues. That’s probably why newbies Janhvi and Sara Ali Khan have taken a liking to Gen-Z yellow. And while our desi girls are making a splash with this vibrant shade, the ladies in Hollywood aren’t far behind. From Beyoncé to Gal Gadot, Kim Kardashian West, Amal George Clooney, Lady Gaga and Lupita Nyong’o, all of them have caught the yellow fever. Described as a banana buttercream colour, this sprightly shade has been spotted on international runways, too. Bella Hadid wore a bright yellow suit from Dior Homme at the brand’s show last month. High-end brands like Louis Vuitton, Tom Ford and Balmain have incorporated this colour in their designs in a unique way. For instance, Kylie Jenner was spotted in an oversized yellow hooded crop jacket and cargo pants with big pockets from Louis Vuitton while Beyoncé wore a custom Balmain look at Coachella. Meanwhile, Rita Ora donned a yellow Tom Ford Spring 2018 dress styled with Lorraine Schwartz jewels.

What has made this hue a favourite with celebs is the fact that it’s ideal for all occasions. Whether you are stepping out with your girl gang for brunch, with that special someone for a date or enjoying a night out with friends and family, Gen-Z yellow can be sported in a multitude of ways. Sara Ali Khan paired a yellow crop top by Abu Jani Sandeep Khosla with blue jeans for a recent event while Janhvi opted for a yellow floor-length anarkali for the promotions of Dhadak. On foreign turf, Amal Clooney stepped out in a canary yellow dress by Stella McCartney at Prince Harry and Meghan Markle’s royal wedding on May 19. On the other hand, Kim Kardashian West stunned in a bright yellow Versace at a Business of Fashion dinner on May 8.

HOW MILLENNIAL PINK WAS REPLACED BY GEN-Z YELLOW

While the soft blush, rose quartz, millennial pink had everyone under its spell in 2017, the tide has now changed in favour of the big, bold and brash Gen-Z yellow. It all started when Stranger Things actress Millie Bobby Brown wore a bright yellow Kenzo dress to the Teen Choice Awards in August last year. Since then, we have seen many others step out in the bold hue. Once considered a man-repeller, this shade has come a long way, and here’s why.

COLOUR ME BRIGHT

According to designer Nikhil Thampi, what works for this shade is the fact that it’s strikingly hard to ignore. He says, “Gen-Z yellow is a hit since it’s a happy colour. While it suits almost all skin types, it makes every ensemble look more relaxed. Being an experimental hue, once worn, it is surprisingly hard to go wrong with. We’ve always played with the colour and it’s close to our label.” And that’s not all, it’s also a shade that’s associated with festivity.

A SUBTLE VERSION OF SUNSHINE YELLOW

Designer Arpita Mehta decodes the sudden burst of this shade on and off the red carpet. She adds, “Any form of yellow is a hit in our country, as it symbolises festivity and brightness. It is bold, fun, fresh, and therefore a no-brainer for an easy look on a day out. Gen-Z yellow is a subtle version of our favourite sunshine yellow. That’s why a hit with fashionistas.”