Netflix is eating up 15 percent of the world’s internet bandwidthOct 3 (AZINS) If you thought Netflix is only raising up your internet bills, a recent report claims that the video streaming service is actually eating up a sizeable chunk of the entire internet bandwidth, globally!

According to Sandvine's Global Internet Phenomena Report, Netflix is the number one downstream application worldwide with almost 15 percent of global internet traffic. In the Americas, the share tops 19.1 percent for total traffic, followed by Prime Video at 7.7 percent and YouTube at 7.5 percent.

The report further reveals that Netflix is also the most efficient video streaming service in terms of bandwidth usage. Following Netflix is HTTP media streams, consuming 13.1 percent of all traffic, YouTube at 11.4 percent, web-browsing at 7.8 percent, and MPEG transport streams at 4.4 percent.

Nobody likes ads during regular shows and Netflix is reportedly trying to insert video promos in between episodes of a show. Clearly, not many would be in agreement with the company. As TechCrunch reports, Netflix is testing the feature to run full-screen video promos which are personalized based on the user's viewing history. What perhaps make the promos more annoying is that they replace the preview for the next episode of the running show, including the title, description, and thumbnail.

Users took to Twitter and Reddit to file their complaints about the annoying new test. The company has responded saying that it is a limited test being run on a small percentage of its global audience. The company's aim is to improve user experience by bringing recommendations between episodes and cut down on their discovery time.

Netflix conducts such experiments round the year and not all of these features make it to the original format. Given that it is a paid subscription service, users evidently demand a no-ad experience.

Netflix wants to go even more premium than it is currently now. The company is speculated to be mulling a new plan known as Ultra, Cnet reported. The new plan would allow four devices to receive high-quality Ultra HD video and audio streaming.

With higher resolution content, the Ultra plan is likely to reduce the benefits of Premium plan users by slashing their number of supported devices. The Netflix Ultra plan is expected to be priced around USD 19.80.