Kartik Aaryan emerges as the new favourite amongst brands, here's why

June 11 (AZINS) Yet another week and it’s yet another busy schedule for Kartik Aaryan when it comes to shooting for brand endorsements or launching a new product. It isn’t just the world of films where the Luka Chuppi star is turning out to be busier than ever before; it is also these campaigns, which are keeping the actor engaged and excited.

“His current Oppo ad has already turned out to be popular. In addition to this, he is the face of several other labels like Irus by Idee, Mufti, Boat, Emami and Magic Moments. When it comes to the visibility factor, he is out there as each of these campaigns is for diverse products,” says a prominent brand strategist.

No wonder, Kartik is finding acclaim the world over as well, what with popular sportswear company ‘hummel’ roping him in as a global ambassador that takes him beyond the Indian territory. Talking about this association, CEO Allan Vad Nielsen says, “He sets the vibe right for the brand as he is youthful, fun and enthusiastic.”

For someone who has gained popularity amongst the youth as well as family audiences, courtesy successes like Luka Chuppi, Sonu Ke Titu Ki Sweety and Pyaar Ka Punchnama 2, the 28-year-old actor is picking and choosing which products he wants to be associated with.  

“As for the brands, they are obviously recognising Kartik’s value and what he brings to the table. He’s picking them accordingly,” says lensman Rohan Shrestha, who has shot campaigns for Mufti and hummel with Kartik. “He has a following among the masses and the classes based on his films, so that adds to his appeal,” adds Rohan. 

With kids rooting for the Gwalior lad as well, a prominent announcement about him endorsing products catering to the little ones is on the anvil.

Director Pradeep Sarkar, who is a well-known name in the ad world, has the final word. “The best part about Kartik is that he is not like other heroes who start believing that they are ‘tees maar khan’ after delivering only two-three hits. He is grounded, and that’s what makes him all the more endearing and loveable,” he signs off. We couldn’t agree more!