Theo James to endorse Hugo Boss' fragranceLos Angeles, May 9 (AZINS) Actor Theo James is the latest face of Hugo Boss' fragrance line and will star in his first campaign for the brand in September this year.

The 30-year-old, who was earlier spotted filming a commercial for Boss' new scent here, shared that he is "honoured" to have been asked to represent the brand in his first major spokesperson deal, reports femalefirst.co.uk.

"I'm honoured to be representing Boss Parfums as an Ambassador in their latest perfume campaign. I have for a longtime admired Boss for achieving the perfect balance between the classic and the contemporary," James said in a statement.

"This campaign encapsulates the iconic spirit of the brand and reflects my own tastes and attitudes towards a truly unique fragrance," he added.

The "Insurgent" actor has followed in the footsteps of fellow Hollywood stars Gerard Butler, Orlando Bloom and Ryan Reynolds in fronting the popular brand.